In this article, I’ll explain to you how to write a persuasive marketing email that will get results.
Writing a persuasive marketing email is a crucial skill for any business owner or marketer. A well-crafted email can help you increase conversions, boost sales, and build long-lasting relationships with your customers.
1. Start with a clear goal in mind
Starting with a clear goal in mind is crucial when writing a persuasive marketing email. Having a clear goal will help you craft a message that resonates with your audience and compels them to take action. Here are some steps to help you start with a clear goal in mind when writing a persuasive marketing email:
- Identify your audience: Who are you trying to reach with your marketing email? Understanding your audience’s needs, interests, and pain points will help you craft a message that resonates with them.
- Determine your objective: What do you want your marketing email to accomplish? Are you trying to sell a product or service, build brand awareness, or drive traffic to your website? Having a clear objective will help you craft a message that speaks to your audience’s needs and interests.
- Define your call to action: What do you want your audience to do after reading your marketing email? Make sure that your call to action is clear, concise, and easy to follow.
- Measure your success: How will you measure the success of your marketing email? Will you track conversions, clicks, or some other metric? Having a clear way to measure your success will help you optimize your marketing emails over time.
By following these steps, you’ll be well on your way to starting with a clear goal in mind when writing a persuasive marketing email. Remember to always keep your audience, objective, call to action, and success metrics in mind as you craft your message.
2. Segment your email list
Segmenting your email list is a crucial step when you have to write a persuasive marketing email. By dividing your list into smaller groups based on factors such as location, interests, or past purchases, you can create more targeted and personalized emails. This will make it easier to speak to the specific needs and interests of your audience, and increase the chances that they’ll engage with your message. Here are some steps to help you segment your email list:
- Collect data: In order to segment your email list, you’ll need to collect data about your audience. This might include information such as location, interests, past purchases, or other relevant details.
- Organize your data: Once you have collected data about your audience, you’ll need to organize it in a way that makes it easy to segment your list. This might mean creating a spreadsheet with different columns for each piece of data or using a tool like a customer relationship management (CRM) system.
- Create segments: Based on the data you have collected, create segments of your email list that make sense for your business. For example, you might create segments based on location, interests, or past purchases.
- Test your segments: Once you have created your segments, test them to see how they perform. Send targeted emails to each segment and track the results to see which segments are most responsive.
Remember to always keep your audience’s needs and interests in mind as you segment your list, and be willing to test and optimize your segments to get the best results.
3. Use a compelling subject line
A subject line is the first thing your recipient sees when they receive your email, and it can be the deciding factor in whether or not they open it. Here are some tips for crafting a compelling subject line for your persuasive marketing emails:
- Keep it short and sweet: Aim for fewer than 50 characters, as this is the general limit for most email clients.
- Be clear and concise: Avoid using jargon or technical terms that might be unfamiliar to your audience. Instead, use language that is easy to understand and gets straight to the point.
- Make it relevant: Your subject line should be directly related to the content of your email. If you’re offering a discount, for example, make sure your subject line mentions it.
- Use action words: Encourage your recipient to take action by using verbs like “buy,” “sign up,” or “register.”
- Personalize it: If you have the recipient’s name, consider using it in the subject line. This can make the email feel more personalized and increase the chances of it being opened.
- Test different subject lines: Try A/B testing different subject lines to see which ones perform the best. This can help you determine what works for your audience and make your emails more effective.
4. Personalize the email
To learn how to write a persuasive marketing email it is essential that you understand how to personalize your emails.
A compelling subject line is an essential element of a persuasive marketing email because it is the first thing that the recipient will see and can significantly impact whether or not they choose to open and read the email. Here are some tips:
- Keep it short and sweet: A subject line should be no longer than 50 characters, as longer subject lines may be truncated on some devices. Make sure to get to the point quickly and clearly.
- Use actionable language: Use action verbs like “get,” “discover,” “save,” or “learn” to encourage the recipient to take action.
- Personalize the subject line: Use the recipient’s name or other personal information to make the subject line more engaging and relevant to them.
- Create a sense of urgency: Use words and phrases like “limited time,” “now,” “today,” or “before it’s too late” to encourage the recipient to act quickly.
- Make a promise: Tell the recipient what they will get or benefit from by opening the email. This could be a discount, exclusive content, or valuable information.
5. Keep it short and to the point
People are bombarded with emails every day, and they don’t have the time or inclination to read long, rambling emails. Keep your email as short and to the point as possible. Use bullet points and subheadings to break up the text and make it easier to scan.
6. Use a strong call to action
To write a persuasive marketing email you have to use CTAs because it tells the prospect what you want them to do next. A strong call to action should be clear, specific, and actionable. Here are some tips for creating a strong call to action in your persuasive marketing emails:
Make it clear and specific
Be explicit about what you want the recipient to do. Apply action verbs like “register,” “download,” “sign up,” or “order now” to encourage the recipient to take a specific action.
Use actionable language
Use words and phrases that encourage the recipient to take immediate action, such as “click here,” “start now,” or “get started.”
Make sure that the recipient knows what they will get or benefit from by taking the action you are suggesting. This could be a discount, exclusive content, or valuable information.
Place the CTA prominently
Make sure that the CTA is easy to see and stands out in the email. Use a font size and color that is distinct from the rest of the email.
Make it easy to take action
Ensure that the CTA button or link is easy to click and takes the recipient directly to the desired action.
7. Use images and videos
Including images and videos in your email can make it more engaging and persuasive. Use high-quality images that are relevant to your message and add value to your email. Videos can be especially powerful, as they allow you to showcase your products or services in a more interactive way.
8. Test and optimize
Testing and optimizing your persuasive marketing emails can help you improve their effectiveness and increase the chances of achieving your marketing goals. Here are some tips for testing and optimizing your persuasive marketing emails:
- A/B test your subject lines: Use A/B testing to compare the performance of two different subject lines and see which one gets a higher open rate. You can also test different combinations of words, length, and personalization to see what works best.
- Test different email formats: Try different email formats, such as single-column, multi-column, or a combination of text and images, to see which one performs the best.
- Test different sending times: Experiment with sending your emails at different times of the day or week to see when they get the highest open and click-through rates.
- Analyze your results: Use analytics tools to track the performance of your emails and see what is working and what is not. Use this data to make informed decisions about what changes to make in the future.
In addition to the tips already mentioned, here are a few more ideas that will help you to write a persuasive marketing email:
Use scarcity tactics: Creating a sense of urgency or scarcity can be a powerful way to persuade your audience to take action. For example, if you’re selling a limited edition product, you could mention how few units are left or that the offer is only available for a short time.
Make it easy for your audience to take action: Make it as simple as possible for your audience to take the desired action. This might mean including a clear and prominent call to action button or providing a clear and easy-to-follow set of instructions.
Use social proof: Including testimonials, reviews, or statistics in your marketing email can be a powerful way to persuade your audience. Seeing that other people have had positive experiences with your product or service can help to build trust and credibility.
Use storytelling: Telling a story can be a powerful way to engage your audience and persuade them to take action. A well-crafted story can help to create an emotional connection with your audience and make your message more memorable.
Use power words: Certain words and phrases can be more persuasive than others. For example, words like “free,” “new,” and “proven” can all be effective at convincing your audience to take action.
In conclusion, to write a persuasive marketing email is very important to understand your audience, craft a clear and compelling message, and use the right tools and techniques to get results. By following these tips, you’ll be well on your way to crafting emails that persuade your audience to take action.