How many followers do you need on TikTok to get paid?

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how many followers on tiktok to get paid

As TikTok continues to dominate the social media landscape, more and more users are seeking ways to turn their creative passions into viable income sources. With millions of users sharing short, engaging videos, it’s natural to wonder: How many followers do you need on TikTok to start getting paid?

In this comprehensive guide, we will dive deep into this question, exploring various monetization strategies on TikTok itself, as well as how to leverage your growing follower count to earn money on external platforms. We will also uncover some lesser-known, yet highly effective tactics for maximizing your TikTok earnings.

While there’s no set number of followers required to start earning on TikTok, having a larger audience increases your monetization opportunities. Explore strategies and external platforms for maximizing income.

How to Earn Money Directly on TikTok

tiktok money

TikTok has opened up various avenues for content creators to generate income directly from the platform. These opportunities allow users to monetize their creativity and influence. To take advantage of these methods, it’s crucial to understand how they work and how you can leverage your following to maximize your earnings:

  • TikTok Creator Fund: TikTok introduced the Creator Fund as a way to financially support talented creators on the platform. To be eligible, you need to be 18 years or older, have at least 10,000 followers, and have accrued a minimum of 100,000 video views in the last 30 days. The fund pays creators based on the number of views and engagement their content receives, with the payout varying depending on multiple factors.
  • TikTok Live: Going live on TikTok is another way to monetize your presence on the platform. Creators with at least 1,000 followers can host live streams, during which their audience can send virtual gifts. These gifts can be converted into “diamonds,” which can then be exchanged for real money. The more engaging and entertaining your live streams are, the more likely your followers will send gifts, increasing your revenue.
  • Brand Partnerships and Sponsored Content: Influencers with a substantial following can also partner with brands to create sponsored content. The number of followers needed for this monetization strategy varies depending on the brand and the creator’s niche. Typically, having a few thousand engaged followers can be enough to attract smaller brands, while larger companies may require creators to have tens or even hundreds of thousands of followers.

By utilizing these direct monetization methods on TikTok, you can begin generating income from your content and follower base. The key is to stay consistent, create engaging content, and grow your audience.

How Many Followers Do You Need on TikTok to Get Paid on External Platforms

While it’s challenging to pinpoint the exact number of followers required to earn money using external platforms, we can provide some general estimates and strategies to maximize your income potential. Keep in mind that the focus is still on using TikTok as your primary content creation and promotion platform while monetizing your following through other means.

1. How Many Followers Do You Need on TikTok to Get Paid with Affiliate Marketing

affiliate marketing

Affiliate marketing is a popular method to earn money on TikTok, and it doesn’t necessarily require a massive following. Here’s a more detailed breakdown of how you can get started with affiliate marketing on TikTok and how many followers you may need for it to be effective:

  • Starting small (1,000 to 5,000 followers): Even with a relatively small following, you can begin participating in affiliate marketing programs. At this stage, it’s crucial to focus on promoting products or services that genuinely resonate with your audience, ensuring that your content remains authentic and engaging. While your earning potential may be modest initially, it’s a good starting point to build trust with your followers.
  • Gaining momentum (5,000 to 10,000 followers): As your following grows, you’ll have more opportunities to generate sales or leads through your unique affiliate link. However, it’s essential to continue nurturing your audience and delivering valuable content that keeps them engaged. Consider collaborating with other TikTok creators with similar interests and niches, as this can help boost your reach and credibility.
  • Scaling up (10,000+ followers): With at least 10,000 followers, your earning potential can increase significantly, as brands and affiliate programs will likely see you as a more valuable partner. At this stage, you can experiment with promoting a wider range of products or services, but always keep your audience’s interests in mind. You may also want to consider using TikTok’s built-in analytics to track your performance and optimize your affiliate marketing strategy for better results.

Remember that the key to successful affiliate marketing on TikTok is not solely about the number of followers but also the quality of your audience. Aim for an engaged and loyal following that trusts your recommendations, as this will help maximize your earning potential in the long run.

2. How Many Followers Do You Need on TikTok to Get Paid with YouTube Ad Revenue

How Many Followers Do You Need on TikTok to Get Paid with YouTube Ad Revenue

Leveraging your TikTok presence to grow on other platforms, such as YouTube, can be a profitable strategy. Here’s a more in-depth look at how many followers you may need on TikTok to drive traffic to your YouTube channel and start earning ad revenue:

  • Building a foundation (10,000 TikTok followers): Ideally, you should aim for at least 10,000 TikTok followers before branching out to YouTube. This number provides a solid base of engaged fans who are likely to follow you on multiple platforms. As you repurpose your TikTok content for YouTube or create original content, you can drive a significant portion of your TikTok audience to your YouTube channel.
  • Meeting YouTube’s Partner Program requirements: To start earning ad revenue on YouTube, you need to meet the platform’s Partner Program requirements, which include 1,000 subscribers and 4,000 watch hours within the past 12 months or 1,000 subscribers and 1,000,000 views of shorts in the last 90 days. By having a strong TikTok following, you can accelerate your growth on YouTube, making it easier to meet these requirements.
  • Maximizing your YouTube ad revenue: Once you’re eligible for YouTube’s Partner Program, your income will depend on various factors such as the quality of your content, viewer engagement, and the types of ads displayed on your videos. To maximize your ad revenue, focus on creating high-quality and engaging content that appeals to your audience. You can also use YouTube’s analytics tools to understand your viewers’ preferences and optimize your content strategy.
  • Cross-promoting your content: To further grow your YouTube channel, promote your videos on your TikTok account by creating short previews or behind-the-scenes clips. This will help remind your TikTok followers that you have a YouTube channel, driving more traffic and potentially increasing your ad revenue.

Remember that diversifying your income streams is a smart strategy for long-term success. By leveraging your TikTok following and expanding to YouTube, you can create additional opportunities to earn money while providing your audience with more content options.

3. How Many Followers Do You Need on TikTok to Get Paid with Influencer Marketing

Influencer marketing is a popular way for content creators to monetize their following on platforms like TikTok. Here’s a more detailed explanation of the number of followers you may need to start earning through influencer marketing:

  • Influencer marketing platforms: Websites like SocialPubli, Upfluence, and AspireIQ connect influencers with brands for sponsored content opportunities. These platforms have various eligibility requirements, including a minimum follower count, to ensure that influencers have a sizable audience for brand collaborations.
  • Follower count requirements: While the specific follower count requirements vary between platforms, having at least 5,000 to 10,000 engaged followers is a good starting point to be considered for brand collaborations. Some platforms may accept influencers with fewer followers but high engagement rates, while others may require even larger audiences.
  • Engagement and audience demographics: Brands value not only the number of followers but also the engagement rates and audience demographics. A highly engaged audience that aligns with a brand’s target market can make you an attractive partner for sponsored content, even if your follower count is on the lower end. To improve your chances of being approached for sponsored content opportunities, focus on building an engaged and targeted audience.
  • Scaling your influencer marketing income: As your follower count and engagement rates grow, you’ll have more opportunities to work with brands on sponsored content. High-profile influencers can command higher fees for their collaborations, so continue to grow your audience and refine your content strategy to maximize your earning potential in influencer marketing.

Remember that your success in influencer marketing depends on your ability to create authentic and engaging content that resonates with both your audience and the brands you partner with. By focusing on growing your following and maintaining strong engagement rates, you can unlock more lucrative opportunities in the influencer marketing space.

4. How Many Followers Do You Need on TikTok to Get Paid with Online Course Sales

How Many Followers Do You Need on TikTok to Get Paid with Online Course Sales

Leveraging your expertise or unique skill set to create and sell online courses can be an effective way to monetize your TikTok following. Here’s a more in-depth look at the number of followers you might need to start earning through online course sales:

  • Determining your target market: Before creating your online course, identify your target market and its needs. Consider your TikTok content’s focus and your audience demographics to determine the most relevant and valuable course topics.
  • Follower count requirements: While there is no specific follower count required to make a profit from course sales, having at least 5,000 to 10,000 engaged followers can provide a solid starting point for promoting your online course. A larger, more engaged audience increases the likelihood of attracting potential buyers for your course.
  • Pricing and audience size: Your course’s price and the size of your target market will significantly impact your earnings. To maximize your revenue, strike a balance between a price that reflects the value of your course and one that your target audience can afford. Keep in mind that a higher price may require a larger audience to generate substantial sales.
  • Promoting your online course: Consistently create valuable and engaging content related to your course topic to pique your audience’s interest. Utilize TikTok features like live streaming, Q&A sessions, and collaborations with other creators to promote your course and showcase your expertise. Additionally, consider using other platforms like Instagram, YouTube, or a personal blog to expand your reach and drive more course sales.
  • Building trust and credibility: Establish yourself as a trusted expert in your field by sharing helpful tips, answering questions, and providing valuable insights. Engage with your audience and build rapport to increase their likelihood of purchasing your course.

Ultimately, your success in selling online courses on TikTok depends on your ability to create high-quality, valuable content that resonates with your target audience. By focusing on growing your following, demonstrating your expertise, and engaging with your followers, you can increase your course sales and boost your overall earnings.

Growing Your Targeted TikTok Followers: A Step-by-Step Guide

In this section, we will provide a step-by-step guide on how to grow your targeted TikTok followers, making it easier for you to monetize your account using the strategies discussed earlier in the article.

Step 1: Define Your Niche and Create Quality Content

First and foremost, you need to define your niche or area of expertise. This will help you create content that appeals to a specific audience. Focus on producing high-quality, engaging, and consistent content that reflects your niche, which will attract like-minded followers who are more likely to be interested in what you have to offer.

Step 2: Utilize Hashtags Strategically

To increase your reach on TikTok, use relevant and popular hashtags in your posts. This will help your content show up in search results and on users’ “For You” pages, attracting potential followers who are interested in your niche. Make sure to research trending hashtags related to your niche and include them in your captions.

Step 3: Collaborate with Other Creators in Your Niche

Collaborating with other creators in your niche can help you reach a larger audience and attract more targeted followers. Find TikTok users who share similar interests and create content together, either through duets, joint videos, or shoutouts. This will expose your account to their followers, increasing the chances of gaining new followers who are interested in your content.

Step 4: Engage with Your Followers and Respond to Comments

Building a strong connection with your existing followers is crucial for growing your TikTok account. Make sure to engage with your followers by responding to their comments, liking their content, and even following them back. This will not only show that you value their support but also encourage them to share your content with their friends, further expanding your reach.

Step 5: Analyze Trends and Adapt Your Content

Stay up-to-date with the latest trends on TikTok and adapt your content accordingly. This can help you attract new followers who are interested in trending topics. Analyze what type of content is performing well in your niche and use this information to create similar videos. However, make sure to maintain your unique style and voice, as this is what sets you apart from other creators.

By following these steps and consistently working to improve your TikTok presence, you will be able to grow your targeted followers and increase your chances of monetizing your account effectively.


Understanding how many followers you need on TikTok to get paid is crucial for creators looking to monetize their accounts.

While there isn’t a specific number of followers that guarantees income, focusing on building a targeted and engaged audience is key to unlocking the earning potential on this platform.

In this article, we’ve explored various strategies to make money directly on TikTok, as well as on external platforms. We’ve also provided a step-by-step guide to help you grow your targeted followers and shared some underrated but effective strategies for earning money on TikTok.

By implementing these tactics and staying consistent with your content, you can successfully monetize your TikTok presence and turn your passion into profit.